Why Google Prefers Sub-Domains for Ranking
What is a Sub-Domain?
In order to understand why Google prefers sub-domains, you need to know what a sub-domain is. Every website has its own subdomain. For example, if the website is http://www.google.com, the subdomain, in this case, is www. The subdomain is actually the section before the main domain name or the top-level domain. So, by default, each TLD has a subdomain of www. Now that you know what a sub-domain is, let’s see why Google prefers sub-domains for ranking, what is the reason behind all of this. Top 3 Reasons Why Google Prefers Sub-Domains for Ranking and Why You Should Use Subdomains as well! Here is why Google likes sub-domains and why you should like them as well:
1. They Serve Different Regions – There are several geographic regions and the internet users and your potential customers search for products or services within each of these geographic regions. For instance, if you had a pet shop and you want to open different shops in 5 different locations, you need to create subdomain websites for each location.
2. Franchises – If your business company offers franchises, by using subdomains you will help your franchise by providing them with their own website. This way, they can optimize the web content for their location or geographic region.
3. Various Product Lines – The products or services within your business company may vary to a point where you will want to aim attention at the homepage of each subdomain website on a niche within your products or services. You may wonder, what is the reason for this? The reason is that niche sites perform much better in Google search results and they can convert more visitors than any other website. For instance. You sell home kitchen products. You sell everything that is related to kitchen such as silverware, appliances, towels, utensils, cookware, and etc. If a visitor come to your website and he or she is looking for silverware and they see towels on your homepage, this visitor will think that you cannot provide him or her with a selection of silverware. But, if you had a subdomain website such as http://silverware.everythingkitchen.com, the site will rank higher on Google, because of the specific keyword used – silverware. If you do this for every product you sell – you will have an opportunity to rank much higher in the search engines. Besides, the visitor will think of your website as an authority in silverware, which is a great advantage for you. In order to convert the visitor into your potential customer, you need to develop trust, build a strong relationship, and then do business. By using a subdomain website with a niche product is a smart move in establishing trust with your website visitors.
Advantages of Using Sub-Domains
Here are a few advantages of using sub-domains:
- Multiple Websites – Each subdomain is actually a separate website. Each website has its own Google page rank. Through the page rank, Google will inform you how important each web page of your website is.
- Total Web Domination – By having multiple websites you have more chances to appear on a search engine results page.
- Local Optimization of Each Page – Every page of your website can be automatically associated with a different location.
- Internal and External Linking – Google gives websites better page rank is there are internal and external sites linking to pages.
We hope this article was helpful for you!